It’s hypocritical of me to complain of hyperbole from others when I’m more than a little prone to it in my own writing. But putting aside that mild sense of guilt, I have to say that wildly over-stated titles acting as clickbait on YouTube videos are intensely irritating for this viewer and don’t work anyway. Usually.
Take for example The title The Greatest Actor Of All Time Phillip Seymour Hoffman. Silly, eh? And I had absolutely no intention of clicking on this, despite my admiration for the actor involved. And did so only by accident. A slip of an irritated finger.
To discover that, hyperbole aside, at least for the duration of the video, I sort of agreed. So not a good example. But great, great viewing.
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