Spoiler alert: more first world moaning ahead.
I don't know about you, but I'm feeling increasingly out of sorts with the barrage of advertising I encounter online. Somebody somewhere seems to think I need to subscribe to a course in tai chi for the elderly and interrupts every video I'm watching to tell me so. I'm never going to subscribe to any such course, largely on account of the fact I find the ads so irritating. And weirdly patronising. As are the ads for the six month course in AI that I'll never get involved in.
And why is that every story in the Graun online gets covered up with ads as I'm reading along, often meaning I lose track of where I'm up to? I'm used to the idea of reading as a reasonably soothing activity. Now the online version of the activity is usually mildly unsettling and occasionally feels impossibly fragmented.
The irony of it all is I never buy anything advertised, so if I'm being tracked by the surveillance capitalism they talk about, why don't the capitalists give up on me as a sad loss? I won't mind at all.
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