I've developed a new strategy in my on-going War Against Consumerism. Previously I just ignored on-line advertising. Now I actively note who's responsible for randomly interrupting the YouTube video I'm watching, or plastering their ad over a news item I'm deeply engaged in such that I can't read paragraphs essential to a full understanding, and vow never ever ever to buy one of their products. Now I know this doesn't disturb the reprehensible organisations in the slightest (I'm looking at you, HSBC, as a repeat offender on a grand scale) but it makes me feel a lot better.
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