So, what exactly is a lifestyle product and why am I asking such a dumb-sounding question? Well I came across the phrase in a message sent to me by those good people at Starhub (or was it Singtel? - I deleted the message in question without really taking too much in) and was struck by its exclusionary quality. What products would not be lifestyle in nature? It takes quite some figuring out. In fact, I reckon in the final analysis it's stubbornly unfigurable, as it were.
I can't quite remember all the products identified as lifestyle-related in the message, but one was a television. So perhaps such products have an innate sense of prestige and enhance one's life in terms of whatever style it has? But, then, televisions don't seem to me to be particularly prestigious these days when even the grotesquely over-sized are generally affordable. Then I considered the idea that such a product is something one doesn't actually need, so it isn't really necessary for life, just the style of a life. But it seems to me that quite a few people regard a television (or more than one) as somehow necessary.
Hence I reframed my efforts at coherent thought to consider a product that is more day-to-day than a telly, and more affordable, and settled on a tin of baked beans. Definitely a product, because someone produces it to sell it. And it connects with life, at least my life because I sometimes eat the things. But does possessing a tin of baked beans enhance my life and its sense of style? Not for me, because I don't have a sense of style, being rather pleased about having a life and not a lifestyle (something I've rather complacently posted about, more than a little boastfully I'm afraid, before now). But it's not impossible that someone, somewhere feels that chowing down on baked beans does lend a certain cachet to their otherwise undistinguished existence. And it struck me further that, much as I enjoy a tin of beans said tin is by no means an out and out necessity, so it sort of equals the tv in that respect, assuming the goggle box belongs to someone who doesn't really bother about owning it.
This all means that four paragraphs later I'm just hopelessly confused, but suspect that all products are lifestyle products in some deep (or quite possibly shallow) sense and that my question wasn't worth asking and there's no point in the good people at Starhub/Singtel using the phrase. Must say, I'll bet they're glad they haven't got anyone like me working in their advertising departments.